Xiaohongshu Wachstumsstrategien: Vier skalierbare Ansätze zur Erzielung millionenschwerer Ergebnisse
Over the past year, Xiaohongshu (RED) has significantly accelerated its commercialization efforts, rolling out new capabilities across content-driven product discovery, livestreaming, and e-commerce. Its commercial infrastructure is becoming increasingly sophisticated. The platform’s user base is highly distinctive: over 70% are female, with more than half located in Tier 1 and Tier 2 cities in China. […]